"The Classical Narrative"(90 minute films), were introduced by the cinema's to increase profits, meant that there was no longer time for shorts alongside feature length films and shorts were subsequently axed from cinemas.
As mainstream cinema and the classical narrative came into effect and short film was pushed aside by the mainstream, short film became a niche cinema and found a new home as a new medium for artists in experimental artistic movements such as Avant-Garde cinema.
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